Delta Used Targeted Twitter Advertising For Flight Bookings and Economy Comfort Seats
Skift Take
If advertisers find Twitter's new tailored audiences advertising product effective, you can expect a whole lot more of it. This retargeting could be a perfect fit for tours and activities companies as they try to sell tours while travelers are in-destination and looking for something to do. Or how about a car rental offer served up just as someone debarks a flight? These sorts of things are coming.
Twitter users who visited Delta.com over the last few months may have seen promoted tweets from the airline in their Twitter feeds, urging them to book a flight, or if they already had a reservation, to upgrade to an Economy Comfort seat.
The latter promoted tweet about Economy Comfort seats would have appeared up to 48 hours before the flight.
The advertising initiative took place as Delta participated in a Twitter beta of its tailored audiences ta
