JetBlue Takes a Shortcut to Add Apple Passbook Capabilities
Skift Take
JetBlue really needs to devote more resources to its tech capabilities. It is finally getting around to it with its imminent satellite-based Wi-Fi, but the airline needs to stay on top of its game.
A year-and-a-half after Apple launched Passbook for mobile boarding passes, JetBlue has added the capability for its iPhone-wielding passengers, and the airline did so in a somewhat unconventional way.
Instead of doing most of the Apple Passbook integration in-house, JetBlue used the SITA Mobile Boarding Pass API to implement the feature, which conveniently
