Groupon to Integrate Tonight-Only Hotel Deals Into Its Mobile Apps
Skift Take
Putting tonight-only deals into the Groupon App isn't going to put HotelTonight or other competitors out of business, but it adds a competitor with a huge user base. Game on.
Groupon acquired Madrid-based tonight-only deals specialist Blink in September, and plans on integrating these HotelTonight-like same-day hotel offerings into Groupon mobile apps in 2014, Skift has learned.
The Blink app, rebranded a month ago as Blink by Groupon, will remain, but tonight-only hotels, with lodging offerings becoming available at noon each day -- and usuall
