Concur Rebrands Booking Product Aimed at Rogue Business Travelers
Skift Take
Concur has faced intense pushback from the business travel establishment to its open booking initiative. Rebranding it as TripLink is a small bow to that opposition, but the essentials of the program remain the same.
Concur's controversial Open Booking initiative, which captures bookings that business travelers make outside their company-prescribed corporate-booking tools and travel agencies, has been rebranded in the face of industry pushback as TripLink.
The rebranding occurred during the summer, and didn't get much attention because the corporate travel industry still refers to it informally, and debates its merit, as "open booking."
The basics of the program remain the same: With TripLink, corporations that are Concur customers will be able to keep track of bookings that their employees make outside of the prescribed corporate-booking tool or affiliated travel management company.
If the bookin
