The Mobile Travel Habits of Airline Passengers Worldwide
Skift Take
A simple user experience appears to be the most important factor in increasing mobile adoption. Although 90 percent of travelers say technology helps them when traveling, a deeper usability has yet to be reached.
The majority of flyers today carry smartphones with them, but they're not using the devices to their greatest potential.
Three-quarters, or 76 percent, of travelers have a smartphone on hand while flying, according to the 2013 SITA/Air Transport World Passenger IT Trends Survey released today.
The below chart tracks smartphone ownership among flyers over the past four years, according to the annual SIT
