Marriott Australia Turns to Local Teens to Run Social Concierge Campaign
Skift Take
Why Marriott is targeting the people who matter the least when choosing a hotel is interesting, but we're sure the campaign ticked off the right points on the marketing team's checklist.
Marriott Australia is putting a social media campaign in the hands of six teenage girls.
The hotel group's social concierge campaign #ThisCityMyWay launched in September to show millennials secret spots and acti
