Skift Asks: Have You Used a Mobile App To Book Any Kind of Travel?
Photo Credit: The HotelTonight app on an iPhone. Skift / Rafat Ali
Skift Take
Mobile booking is still in its very stages, and lot more education needs to be done on the consumer end to increase adoption at an even faster rate. Expect more startups to come into the sector, even as larger players continue to make big investments in it.
Editor's Note: Recently we launched a new weekly survey series Skift Asks to test out assumptions travel industry insiders have about various consumer travel issues, trying to bridge the disconnect between the industry and consumers. See previous Skift Asks here.
Important: The survey is not done on Skift readers, but general U.S. internet adult population, through Google Consumer Surveys.
This week, we are tackling the subject of mobile booking, an area of frenzied activity in the online travel space. Tens of millions of venture money is
