Priceline Hotels Pro is the App William Shatner Isn't Talking About
Skift Take
Priceline Hotels Pro may become the next version of, or a twist on, Express Deals. Priceline shows the price up-front and identifies the handful of the hotels in the mix to give travelers additional confidence in where they might stay. But, there is enough wiggle room for the hotels to participate behind a Pro app without diminishing their brands.
Priceline officials and their William Shatner and Kelly Cuoco advertising duo talk a lot about the company's mobile apps and Express Deals, but Priceline has an iPhone app you've most likely never heard of -- Priceline Hotels Pro.
This iPhone-only app is Priceline first paid app, and it goes for $0.99 per download.
But, even beyond that, Priceline Hotels Pro is unlike any app Priceline has ever created.
The well-known and free Priceline Android and iOS apps for hotels, rental cars and flights, features three ways to purchase hotel stays, just as you can on Priceline.com. You could:
Shop for hotels the old-fashioned way, viewing the published rates that you can find all over the Web.
Use Name Your Own Price and bid for a room at discounts up to 60% off published rates. When you bid, you know the section of the city and pick the star rating, and learn the name of the hotel only after your bid is accepted.
Try Express Deals for discounts up to 45% where you know the section of the city, the star rating and the price up-front, but learn the h
