Holiday Inn Express Reinvents Stay Smart Campaign for a Digital Audience
Skift Take
Stay Smart 2.0 is a fascinating case study on how advertising has changed over the past decade and what it takes for hotel brands to adapt and stay relevant in a digitally driven world.
Holiday Inn Express is teaming up with popular media brands including Buzzfeed, CollegeHumor, and "The Daily Show" to introduce the IHG brand to a new customer set.
Holiday Inn Express revived its wildly popular Stay Smart TV campaign, which originally ran from 1998 to 2008, in April of this year. But the media landscape has changed significantly since the original campaig
