Lufthansa's #PilotDiary Campaign Offers a Peek Inside the Cockpit
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At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.
Lufthansa Airlines once again showed its social media savvy with a recent 5-day campaign chronicling the daily life of a Lufthansa pilot. The airline's #pilotdiary series was primarily an Instagram campaign, but was integrated into the airline's Facebook and Twitter feeds as well.
Lufthansa Senior
