Corporations Are Embracing a Private Form of Social Travel Sharing
Skift Take
Large corporations tend to be very conservative, and in adopting social media for their road warrior employees, they aren't exactly letting their freak flags fly. This is social media for business travel behind firewalls.
Some corporations are adopting social media for their employees with a twist -- private social networks.
PriceWaterHouseCoopers is one, and it is using a rebranded version of the Jive social media tool, calling it Spark.
The goal
