Fan of Skift? Help Us Know You Better With This Short Survey

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

The Indian domestic aviation industry is expected to grow, albeit modestly, as travel demand remains robust. However, supply chain challenges continue to drive up costs for airlines, which then gets passed on to consumers.

The Tripadvisor brand has been struggling, but there could be value in its huge dataset for AI search engines that want to deliver personalized results.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.