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Entries are now open for the 2025 edition of the Skift IDEA Awards, the travel industry’s most coveted achievement. Apply early to secure the best entry rate.

Today's podcast looks at Tripadvisor's artificial intelligence deal, Southwest's hiring changes, and Banyan's brand expansion outside of Asia.

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

The Indian domestic aviation industry is expected to grow, albeit modestly, as travel demand remains robust. However, supply chain challenges continue to drive up costs for airlines, which then gets passed on to consumers.

The Tripadvisor brand has been struggling, but there could be value in its huge dataset for AI search engines that want to deliver personalized results.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.

The Spanish coastal town won't issue permits for any more short-term rentals for a couple of years to preserve housing supply for locals. Officials worry about a housing crisis.

Following a bitter battle with an activist investor, Southwest is pausing corporate hiring and most summer internships to cut costs and improve margins.

Choice Hotels really wants you to use your paid vacation days.

The new, mandatory entry permit to the UK costs only £10, but Northern Irish businesses and politicians are seeking a full exemption for the region, saying it risks "diminishing our global tourism appeal".

20 new gaming tables is hardly going to make a dent for Wynn Resorts, but the Crown London gives Wynn a chance to pitch its other hotels.

As the bill makes its way through Parliament, Thailand will need to dodge political, cultural, and regulatory hurdles.