Virgin founder cheers on passenger complaining about another airline
Skift Take
Branson's larger-than-life persona allows him to pull off blog posts like this where other airline executives (hi Jeff Smisek) would stumble.
Sir Richard Branson has praised an irate airline passenger for writing a “hilarious” complaint letter to the Caribbean airline LIAT.
The Virgin Atlantic founder was rebuked in 2009 by Oli Beale, a British advertising executive, over the quality of his own airline’s in-flight cuisine. Now he has used his blog, and Twitter, to highlight the eloquent correspondence of another frustrated flier.
Arthur Hicks described his plight in an open letter to LIAT, which serves 21 destinations in the Caribbean. He claimed to have been flown to six different airports in a single day, switching planes each time, a
