Groupon launches restaurant reservations in challenge to OpenTable
Skift Take
Groupon is doing everything it can to deemphasize its voucher business, and its new dining service is the latest reflection of the pivot.
Groupon Inc., the biggest daily deal website, is adding an online restaurant-booking service offering discounted meals as the company seeks to bolster revenue amid waning demand for its Web-based coupons.
The service, called Groupon Reserve, will let customers use Savored.com’s reservations engine to find tables, Chicago-based Groupon said today in a statement. It’s start
