Glasgow crowdsources strong adjectives to build new city brand
Skift Take
Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.
Now Glasgow has unveiled its latest brand to promote the city to the world, putting at its heart what for many is its greatest asset – its population.
People Make Glasgow has emerged as the sloga
