Glasgow crowdsources strong adjectives to build new city brand
Skift Take
Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.
Now Glasgow has unveiled its latest brand to promote the city to the world, putting at its heart what for many is its greatest asset – its population.
People Make Glasgow has emerged as the slogan through which the city will market its credentials across the world.
The new brand has been unveiled before a year in which Glasgow will be in the spotlight like never before, as an estimated 1.5 billion TV viewers will focus their attention on the city for the Commonwealth Games.
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