Five travel startups walk the line between imitation and inspiration

Although there is undoubtedly much innovation still to be seen in the travel sector, an overwhelming proportion of startups are more focused on booking tools and photo sharing apps than creating an entirely new market.

There is always room for improvement when it comes to the former platforms, but often real success, or at least influence, comes from imagining a new way to travel (just ask Airbnb.)

This week's SkiftSeedlings takes a look at the former type of initiative: Five early-stage travel startups that are reformatting or building a layer on top of existing services. Startups that imagine a better travel experience, one feature at a time.

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