First read is on us.

Subscribe today to keep up with the latest travel industry news.

South America expected to see boom in British visitors this summer


Skift Take

VisitEngland is appealing to Brits’ pocketbooks with a domestic tourism campaign, but destinations that supply sunshine on the cheap will see a rise in British travelers despite the ad push.

The unpredictable UK weather is encouraging British holidaymakers to seek sunshine abroad, according to the latest annual Barclays Travel Forum sentiment survey.

More than half of the travel industry representatives surveyed (54 per cent) expect demand for domestic holidays to decrease this year as consumers choose to take a foreign holiday, avoiding the risk of a damp break in the UK.

South America (32 per cent) is tipped to see the greatest increase in tourism over the course of the year. Only 4 per cent expect North America to see an increase in tourism and Europe is down from 49 per cent last year to 27 per cent this year.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored