Why Priceline beats Expedia and Orbitz as a stock investment

Skift Take

The author points out an often-overlooked fact that Priceline/Booking.com may now be putting pressure on Expedia and Orbitz in a mature market, the U.S., with the Booking.com advertising campaign that began earlier this year. Hotwire is already engaged in an offline advertising blitz to answer Priceline's inroads, and Booking.com's campaign makes things even testier.

Priceline.com's (NASDAQ: PCLN) stock continues to defy gravity and stay near the $800 level. Many skeptics have been asking how the stock can be this high with shares having risen 3,000% in the past eight years. The answer is that the company is the best in the online travel space. Priceline has successfully moved from being primarily a “Name Your Price” website to a fully integrated online travel booking destination.

.... Priceline is the better bet [compared with Expedia and Orbitz Worldwide]. It has the largest market cap, fastest quarterly revenue growth, highest operating margins, highest profits, and the lowest P/E. Based on these metrics, Priceline is the stock to own of the three.

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First read is on us.

Why Priceline beats Expedia and Orbitz as a stock investment

Skift Take

Up Next

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What Travel Brands Should Know About China's RedNote

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Samhi Hotels Is Looking to Double Its Upscale Portfolio

First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

Why Priceline beats Expedia and Orbitz as a stock investment

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again

What Travel Brands Should Know About China's RedNote

Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea

Samhi Hotels Is Looking to Double Its Upscale Portfolio

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.