Why Priceline beats Expedia and Orbitz as a stock investment
Skift Take
The author points out an often-overlooked fact that Priceline/Booking.com may now be putting pressure on Expedia and Orbitz in a mature market, the U.S., with the Booking.com advertising campaign that began earlier this year. Hotwire is already engaged in an offline advertising blitz to answer Priceline's inroads, and Booking.com's campaign makes things even testier.
Priceline.com's (NASDAQ: PCLN) stock continues to defy gravity and stay near the $800 level. Many skeptics have been asking how the stock can be this high with shares having risen 3,000% in the past
