Hotel-backed site RoomKey.com is still losing the booking battle
Skift Take
Very few consumers have ever said "I'm going to go find a hotel on RoomKey.com," but they have been confused when the webpage pops up after they leave a hotel site. This may make partners happy, but it seems like there are more efficient ways to do this.
How many times have I heard the hotel brands say they are going to “fight and win” the Internet battle against the big bad OTA wolves? It’s easy to see why the hotel brands are angry/embarrassed
