Expedia: AirAsia joint venture falls short but brand-building continues
Skift Take
Taking a long-term view and being patient about the Expedia-AirAsia joint venture is a wise move, but the jury is out on the partnership's trajectory.
Expedia CEO Dara Khosrowshahi concedes its AirAsia-Expedia joint venture is “not where we want it to be yet,” but he’s confident the new leadership, which combines AirAsia’s marketing know-how and local expertise and Expedia’s technology and product expertise, will propel it forward.
“We have a strong service in Japan that’s driving the rest of the business. We are building brands in Singapore, Hong Kong, Korea and India. We are well along the way – it’s already a $100 million business – we didn’t enter this JV for a two-year project. Everything is always slower than what Tony (Fernandes) and I want but we have a great asset base now.”
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