Skift Take

Choice has been among progressive on using digital, and has recently appointed a CTO to now leverage these big three tech priorities at one of the larget hotel chains.

Choice Hotels‘ tech team has identified three tech trends it hopes to capitalize on in the next few years: cloud-based technology, mobile and big data.

  • Having Choice’s property management system housed in the cloud–which [it] says is the first of its kind–means owners and managers can access a property’s performance data from anywhere at any time.
  • Choice…was the first hotel brand to roll out a smartphone app…Mobile booking business was up 200% in 2012 and now represents 13% of Choice’s total online revenue.
  • Big data is about finding new insights about the guest, drawing conclusions instantly and then creating action items based on those findings.

Related: Choice Hotels forms division to sell its technology to rivals

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Tags: choice hotels

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