Choice has been among progressive on using digital, and has recently appointed a CTO to now leverage these big three tech priorities at one of the larget hotel chains.
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Choice Hotels‘ tech team has identified three tech trends it hopes to capitalize on in the next few years: cloud-based technology, mobile and big data.
- Having Choice’s property management system housed in the cloud–which [it] says is the first of its kind–means owners and managers can access a property’s performance data from anywhere at any time.
- Choice…was the first hotel brand to roll out a smartphone app…Mobile booking business was up 200% in 2012 and now represents 13% of Choice’s total online revenue.
- Big data is about finding new insights about the guest, drawing conclusions instantly and then creating action items based on those findings.
Tags: choice hotels