Choice Hotels' big three priorities on tech: cloud, mobile, big data
Skift Take
Choice has been among progressive on using digital, and has recently appointed a CTO to now leverage these big three tech priorities at one of the larget hotel chains.
Choice Hotels' tech team has identified three tech trends it hopes to capitalize on in the next few years: cloud-based technology, mobile and big data.
- Having Choice’s property management system housed in the cloud--which [it] says is the first of its kind--means owners and managers can access a property’s performance data from anywhere at any time.
- Choice...was the first hotel brand to roll out a smartphone app...Mobile booking business was up 200% in 2012 and now represents 13% of Choice’s total online revenue.
- Big data is about finding new insights about the guest, drawing conclusions instantly and then creating action items based on those findings.
Related: Choice Hotels forms division to sell its technology to rivals
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Airlines
How American, Delta, and United Are Prepping for 2025's Super Bowl Surge
Airlines are ramping up schedules for this weekend’s Super Bowl LIX in New Orleans, and a few of them are having a bit of fun doing so.
Startups
Corporate Travel, Flying Taxis: Startups Raise $300 Million Over Three Weeks
Travel startups have raised about $400 million so far this year. By this time in 2024, travel startups had raised more than twice that.
Airlines
JetBlue Targets High-Spending Flyers as Industry Competition for Premium Travelers Heats Up
As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.
Tourism
America's National Parks May Face Summer Worker Shortage
The U.S. National Parks Service hasn't seen staffing increase in tandem with surging visitation at many locations. The Trump's Administration's rescinding of job offers to temporary workers, plus other actions, may compromise the ability of rangers to manage crowds this summer.