Google tests hotel search campaign with lots of photos
Skift Take
This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.
Google is making your quest to find a hotel so much more picturesque.
In a typical Google user-experience experiment, a subset of users may enter "Dallas hotels," or perhaps substitute another city, in the Google search box or Chrome browser, and they will be able to view a horizontal collection of hotel photos (see above) with their Zagat sc
