Desktop still dominates mobile as travelers' preferred booking platform
Skift Take
It’s not surprising that consumers prefer digitally native booking and review apps to those of airlines and hotels, but online websites remain the most trusted and accessed platform for travelers.
Mobile websites and apps have so far failed in their coup to overtake online bookings.
Their rise in popularity and functionality is indisputable, but laptops and desktops are still the preferred platform for booking travel, according to a study by Mobiquity.
Sixty-nine percent of travelers looking to book travel on a laptop or desktop plan on spendi
