Airline websites escalate customer feud with OTAs
Skift Take
The airline-OTA fight is as old as online travel, but it is picking up. Metasearch sites, such as Kayak and Google Flight Search, are a key battleground as some airlines establish special rules to avoid comparisons with competitors.
Experts say consumers can expect to see more enticements to book directly, as airlines try to steer travelers to their own sites instead of online travel agencies, or OTAs, such as Expedia or Orbitz.
