By Erin Griffith On May 2, 2013Yahoo is poised to acquire New York travel startup Milewise, according to people familiar with the deal. The deal is set to close this week, they said. Milewise was founded in 2010 to help consumers figure out their travel rewards programs through its web site and Android…
Yahoo is hungry to buy small companies and absorb in the talent, unlikely the interest is in building out the Milewise brand and service as a standalone. None of the miles/points startups — AwardWallet, Traxo, UsingMiles, Superfly — have broken through yet, and Milewise is in the same general category.
Yahoo nearing deal to buy travel rewards startup Milewise, according to sources (via Pando Daily)
Watch Select Sessions From Skift Global Forum Live on Yahoo Finance
Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram
Yahoo Travel Shuttered as Part of Company-Wide Reorganization
Skyscanner Makes A Play for Japan With Yahoo Japan Joint Venture
Hipmunk Displaces Orbitz as Yahoo Travel Provider