Hertz turns to hackers to innovate mobile customer service
Skift Take
Hackathons beat sitting around and brainstorming, and Hertz is smart to tap the wisdom of the coders as mobile becomes even more important in the car-rental industry.
Hertz is turning to hackers for apps and ideas.
More than 200 developers, many from area car manufacturers, took part in Hertz's Mobility and Connected Car Hackathon at nestGSV in Redwood City, California, late last month.
After the final code had been written, developers presented more than 50 apps in the competition.
The winning app, dubbed Hertz Peace of Mind, enables drivers using Hertz NeverLost, the GPS unit, to initiate or recie
