Skift Originals

The seven stages of film-inspired travel

Film and TV branding is new battleground for big-ticket destination marketing, and lot more research needs to be done in how travelers get influenced with these branding campaigns.
Tourism

Virgin Atlantic turns to Aer Lingus to feed its London hub

Virgil's loosely connected carriers in the UK, U.S., and Australia give the brand a global reach, but there's a clear operational weakness in this dispersion, which becomes clearer every time a carrier like Etihad builds another concrete alliance that cements its connections.
Media and PR

Australia demonstrates again that the Facebook of travel is indeed Facebook

Facebook remains the number one platform for trip sharing, which means it continues to be the best place for inspiration and tips. Sour startups can point out that this data is only applicable to visitors who’ve been to Australia, but it’s an extrapolation we’re willing to learn from.
Tourism

China to open disputed Paracel Islands for tourism

This opens another front in Chinese island disputes, this one with Vietnam. This follows a more high profile dispute with Japan over East China Sea islands that threatened to derail the big travel trade between the two countries.