Online Travel

The advanced digital habits of ski travelers

Skiers are more affluent than bowlers, for example, so it's not surprising that lots of ski buffs are packing mobile devices. But the're not just packing, they are transacting, too.
Media and PR

How Banff Squirrel turned from Internet meme to tourism ambassador

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.