When flash sales aren't enough: Living Social gets hotel rooms from Priceline
Skift Take
The move outwardly appears to make sense for LivingSocial: If you are attracting a lot of traffic among users who aren't interested in your flash sales, why not diversify and get them to reserve a different hotel. Just how the economics plays out in the end remains to be seen.
Going where others haven't feared to tread, LivingSocial has quietly added hotels from Priceline to the flash-sales site's travel section, Escapes.
Site visitors now will be able to choose whether they want to book an flash sale, such as four nights at the Old Bahama Bay Resort, West End, Bahamas, for $599 plus a bunch of taxes and fees, or instead opt for the Priceline-provided Wyndham Nassa
