Room Key's pop-under ads driving traffic but not bookings
Skift Take
There few more consumer-unfriendly sites than Room Key. For proof you don't have to look much further than the use of annoying pop-under ads as if the user made a conscious decision to visit their site.
Nine months after implementing an “exit-traffic” strategy that drives consumers who don’t book hotels on several brand sites to a more comparative-shopping experience on Roomkey.com, results are
