TripAdvisor launches positive reviews service for hotels
Skift Take
We like the old, hungrier TripAdvisor better -- the one that didn't hesitate to publicize its annual list of the dirtiest hotels.
TripAdvisor debuted a new review widget for hotel, restaurant, and tours and activities sites, punctuating TripAdvisor's years-in-the-making evolution from impartial provider of user-generated reviews to -- increasingly -- hotel marketer.
Yes, TripAdvisor still provides guest-written reviews, warts and all, but with the new Rave Review widget, certain "qualified websites" can showcase on their own sites just one glowing TripAdvisor review at a time, and that review must be of the highest-rate type, a 5-star critique.
Only sites that are rated 4 or 5 stars on TripAdvisor can qualify for the raves.
For example, on the Martha's Vineyard Tours and Transportation website homepage, visitors currently will see the TripAdvisor Rave Review widget with the owl logo in the upper right-hand c
