Airlines need to become better digital retailers, and their own sites are best weapons
Skift Take
Great primer on the push and pull between airlines and the traditional booking distribution systems, and how airlines hold an advantage if they build up good digital retail capabilities.
There is a constant push and pull between airlines saying the GDS cannot support ancillaries and GDSs saying they can. A more accurate judgment may be that GDSs generally do accommodate ancillaries bu
