Priceline: Mobile users booking lots of one-way flights
Skift Take
If Priceline's stats hold up industrywide, then airlines know that their mobile apps and mobile sites will have to cater to younger travelers who seek a lot more flexibility.
Nearly half of travelers booking airline tickets using Priceline's mobile apps and mobile website booked one-way tickets for domestic and international flights, Priceline says.
That was one of the nuggets that Priceline released today about the habits of customers using its iPhone and Android apps, as well as the company's mobile website.
Priceline, Expedia and other onl
