Lastminute.com pivots to being last minute on mobile
Skift Take
The original last minute pioneer may have a tough going as competitors like HotelTonight and even larger players like Priceline have grabbed onto the mobile instant booking proposition. But Lastminute still has UK brand recognition, so it may still have a chance there.
The UK travel booking service Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
After seeking
