Eurostar’s 2013 revenues rise this quarter, even without Olympic crowds
Skift Take
Last year's gains were credited to the Olympic events, so these numbers are promising. In addition to business travelers, tourists searching for budget bargains are now turning to rail over air for better travel experiences and cheaper tickets.
Promotional campaigns helped Eurostar to maintain revenues during the first three months of this year.
The high speed rail service between the UK and mainland Europe reported a 1% rise in revenues, up to £213m from £211m in the same period last year.
Business travel struggled due to lingering economic uncertainty throughout Europe, the company said. But promotions such as one offering 150,000 seats from £59 meant leisure bookings soared.
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