Secret to Kayak's 2012 profits: $75 million advertising spend


Skift Take

Kayak is anxiously awaiting its move into the Priceline fold, and toward the end of the year will have to renegotiate its contract with ITA Software/Google for airfare data.

Kayak increased its advertising spend 30% to $75 million in 2012 as it saw ncreased travel queries on its websites and mobile apps -- and posted its largest profit. Kayak's 2012 net income came in at $18.8 million, its highest ever, a 93.8%