Choice Hotels forms division to sell its technology to rivals
Skift Take
Officials hope the new Choice Hotels division will break out of the slow-moving hotel world, and make its mark as a technology startup. Whether creating a new division will help entice competitor chains and independents to sign on remains to be seen.
Choice Hotels has rebranded its in-house property management system for franchisees, and formed a new division, SkyTouch Technology, to enhance the product and offer it to other chains and independent hotels.
Ric Leutwyler, president of the new division and formerly COO of Pegasus Solutions, says a team of 106 people now work in the new division, which is located in its
