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Travel ads of the week: What it takes to make an online travel ad pop

Samantha Shankman

Photo Credit: VisitEngland teamed up with outdoor clothing and equipment provider Blacks to launch the Access All Areas initiative.  YouTube / VisitEngland

Skift Take

What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?

As brands compete online for a few seconds of consumers' attention spans, the key is to be engaging and get the message across quickly. This might mean upbeat music, bright colors, or strong voiceovers, but definitely does not include elevator music or 90 seconds of green pastures. This week's travel video roundup compares the styles of two destination marketing videos and two airlines' customer service videos to see how travel brands are creating content for online platforms. Plus, there's a look at one new concept for traveling through Mexico. » Get your daily dose of Skift: subscr

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