TripAdvisor rolls out its own hotel metasearch to compete with Kayak
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On a logical basis, TripAdvisor might be sitting in an advantageous position as Priceline-Kayak and Expedia-Trivago battle it out. But, there's always the chance that Priceline and Expedia may not follow the script.
Priceline is buying Kayak and Expedia is taking a majority stake in Trivago, and TripAdvisor figures it is sitting right there in the middle, and will make a bunch of money on the shifting alliances.
And, if the topsy-turvy competitive landscape isn't confusing enough, TripAdvisor has now rolled out its own Kayak- and Trivago-style hotel metasearch on about 15% of its users' desktops, but TripAdvisor is launching it with its own twists.
Here's an early screenshot of TripAdvisor's hotel metasearch display:
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