Roomer secures $2 million in funding for hotel reservations marketplace

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We'd love to be wrong, but Roomer will face stiff challenges scaling this business and convincing buyers that they have nothing to fear in purchasing hotel reservations from other travelers.
Israel-based startup Roomer raised $2 million in seed funding from BRM Group in a bid to create a marketplace for travelers to sell their room reservations to avoid cancellation fees.
Introduced in beta last month for hotels in San Francisco, Las Vegas, and New York, Roomer says it wants to enable travelers who already have nonrefundable reservations to sell them, and for buyers to pick up discounted rooms as