First read is on us.

Subscribe today to keep up with the latest travel industry news.

Tourism Australia lobbying for free Wi-Fi across all hotels in the country


Skift Take

In other words, free-wifi across all country will be a huge marketing coup for Australia, in press and of course among travelers. Though unlikely it will happen country-wide.

Tourism Australia, the country's top tourism body, is asking thousands of Australian hotels to provide free wi-fi to end exorbitant in-room internet bills... it has also held talks with large telecom companies to join its campaign.

But Tourism Australia isn't lobbying for the change to help travellers..it wants free wi-fi so it can unleash an explosion of social media/sharing by tourists/travelers about Australia. Hotels in Sydney and Melbourne charge up to $29 a day for internet use in their rooms.

The GM of consumer marketing for Tourism Australia, Nick Baker, says the widespread adoption of free wi-fi will generate "priceless" international exposure for Australia.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored