Thomas Cook's genius idea on ensuring digital future: A committee
Skift Take
This almost sounds like management-by-parody. Buying a smart startup with great management to lead its digital efforts may do more good for Thomas Cook than an unwieldy digital committee.
"When in trouble, create a committee." Someone related to Scott Adams may have whispered this in jest to troubled-but-in-turnaround British travel group Thomas Cook's management's ears, and lo behold, there is one.
The company has created a 12 person internal and external "digital advisory board" (or the "cool" moniker DAB) from across tech/digital spectrum, to "facilitate strategic innovation and bring significant differentiation to its Group-wide digital road map at
