Groupon says travel is a big deal as it makes concessions to local merchants
Skift Take
Critics have long charged that Groupon is not a sustainable business. That's because Groupon tends to turn off merchants because Groupon's cut of sales is so huge. Groupon's decision to take a diminished slice amount to a recognition that the critics were right to a certain extent.
Although Groupon disappointed the financial community with its fourth quarter results and forecasts, don't blame the angst on travel.
Groupon likes to cite a non-GAAP metric, "gross billings," and CEO Andrew Mason said February 27 that its travel and goods products both saw strong sequential increases increases in gross billings during the fourth quarter in North America and inter
