TUI Travel makes a bet on tour services with Isango buy
Skift Take
TUI Travel's acquisition of Isango puts a focus on tours and activities, although observers question whether Isango will get new life or whether it will get lost in the relatively clunky TUI Travel machine.
TUI Travel PLC, which specializes in vacation packages and destination services, acquired tours and activities startup Isango, triggering lots of questions about what the future holds.
The acquisition -- the terms of which were not disclosed -- seemingly injects some energy into the tours and activities sector in Europe, and sets up a culture clash between a traditional wholesaler with proprietary and legacy technology, and a newbie online, mostly direct-to-consumer player in Isango.
Isango will be part of the TUI Travel Accommodation & Destinations unit, which focuses on hotels, and destination services including tours, ground transportation, and cruise for travel agents, tour operators, and consumers.
Isango in TUI Travel fold
TUI Travel hasn'
