Air New Zealand turns to celebrity survivalist Bear Grylls for safety video
Skift Take
Oh to be the creative director in charge of Air New Zealand's in-flight videos. It must be the best job in airline saftey.
Air New Zealand has become known for its inventive approach to the pre-flight briefing – which has prompted much helpful publicity.
Last year it launched a video encouraging hobbits, orcs and elves to fasten their seatbelts. A digital Gollum was also used to point out
