Study finds online booking giants aren’t satisfying travelers like they used to
Skift Take
Consumers have more options than ever before from fresh-faced startups to familiar search engines so despite OTAs’ legacy in the industry, they’ll have to keep innovating to keep up with the competition.
Facing increasing competition from startups and search engines and mired in a relatively stagnant user experience, online travel agencies Expedia, Orbitz, Travelocity and Priceline got dinged in a rec
