Frontier pushes for direct bookings and takes its tickets off Expedia
Skift Take
This dispute could last for awhile, but eventually Expedia and Frontier will come to an agreement.
Denver-based Frontier Airlines has been doing everything it can of late to convince its customers to book directly on its website, FlyFrontier.com, and now its relationship with Expedia Inc. appears to have become a temporary casualty of that initiative.
The Expedia-Frontier contract expired over the weekend, and Frontier announced today that its flights are not available on Expedia and Hotwire sites, although they are still being offered to Expedia's corporate clients through its corporate travel agency, Egencia.
"This was an economics-driven decision," says Fr