Free stays at Hilton hotels will take more points during peak periods
Skift Take
Across hotel and airline loyalty programs, companies are making it more costly to cash in on free travel.
After announcing last year that elite status requirements will increase in 2014, Hilton HHonors revealed in an email this week that it is making other changes to the loyalty program starting March 28, 2013, including the introduction of seasonal rewards pricing.
The changes mean the amount of points required to redeem a Standard Room Reward and a Points & Money Reward will rise and fall depending on demand during the year.
As one member of FlyerTalk put it: "I guess we'll ha
